Sam James
Founder & Director
With over a decade of experience in IT support and business technology, Sam founded Fresh Tech to bridge the gap between enterprise-grade IT and local businesses. He believes every business deserves the same level of protection and efficiency that large corporations enjoy. When not solving tech problems, you'll find him leading scout groups, walking his Labrador, or experimenting with his latest home brew recipe.
Articles by Sam(20)
Data Privacy Day 2026: When AI Knows Your Business Better Than You Do
AI tools are everywhere in 2026. But where is your business data going when you use them? Data Privacy Day is a good time to ask uncomfortable questions.
The 'Repeat After Me' Phone Scam: What Small Businesses Need to Know
If you've received a strange call where someone asked you to repeat odd phrases like 'accounting' or 'annual budget range' ā you're not alone. Here's what's happening and why you don't need to panic.
Where Are My Files? How We Solved SharePoint's Biggest Frustration
Your team is paying for SharePoint but nobody can find their files. New starters waste days asking where things are. We built something to fix it.
Cyber Essentials vs Cyber Essentials Plus: Which Do You Actually Need?
Standard or Plus? One is a self-assessment, the other is a technical audit. Here's how to decide which certification is right for your business.
Christmas IT Survival Guide 2025
It's 9 PM on Boxing Day. You've had a sherry. You check your work email. Big mistake. Here is why the 'Sherry Scroll' is a security nightmare, and how to fix it.
Your Password Policy is Weak
Why 'Password123' is putting your business at risk, and how to implement MFA properly.
The Ultimate Guide to Cyber Essentials
Why every UK business needs this government-backed certification, how to pass, and the difference between Standard and Plus.
Why Your Vet Practice Needs a Network Checkup
Is your guest WiFi putting your clinical data at risk? Learn why network segregation is critical for modern veterinary practices.
We Asked 50 Business Owners To Rate Their IT Support
Half said 'it's fine.' But when we dug deeper, the cracks started showing. Here's what 'fine' really means.
October 2025: Making Cybersecurity Month Actually Useful
Cybersecurity Awareness Month is here. Time for posters, webinars, and... real change? Here's how to use October as more than a marketing exercise.
How to Spot a Phishing Email: A Visual Guide
91% of cyber attacks start with a phishing email. Learn the red flags that separate scams from legitimate messages.
5 Signs Your IT Company Is Coasting On Your Contract
You pay them every month. But are they actually earning it? Here's how to tell if your IT provider has quietly switched to autopilot.
Ransomware Attack: What Happens Next?
Your screen shows a ransom demand. Your files are encrypted. Here's the step-by-step reality of ransomware recovery.
Would Your Staff Spot This Fake Email?
We tested 500 employees with a fake phishing email. 34% clicked the link. 12% entered their password. Would your team do better?
World Password Day 2025: The Year Passwordless Goes Mainstream
Happy World Password Day! This might be one of the last ones we celebrate, because passwords are finally dying. Here's what's replacing them.
The Backup Test 60% of Businesses Fail
Your backups are running. Green lights everywhere. But when did you last test a restore? The answer often reveals an uncomfortable truth.
World Backup Day 2025: The Question Your IT Provider Should Answer
It's World Backup Day. Time for the question that separates real backup from security theatre: when did you last successfully restore from backup?
Can Your Team Actually Work From Anywhere?
The snow day test: If your office was inaccessible tomorrow, could your team still work? Most businesses think yes. Most businesses are wrong.
Safer Internet Day: The 5 Security Basics Most SMBs Still Get Wrong
Safer Internet Day is aimed at children. But frankly, many businesses need the reminder too. Here are the basics we still see companies getting wrong.
Data Privacy Day 2025: What UK Small Businesses Actually Need to Do
Every January 28th we're reminded about data privacy. But what does GDPR actually mean for a 15-person company? Less than you'd think, and more than you're doing.
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