Serving Shropshire Β· Herefordshire Β· Welsh Borders Β· Est. 2014Helpdesk open Β· avg 14 min response01584 517 234
Fresh Tech
01584 517 234Book a call β†’
Est. November 2014

The IT team you wish you'd hired five years ago.

We're a small team of engineers based in Ludlow, Shropshire. Locally owned, employee-led, no call centres. We fix things fast, explain things plainly, and answer the phone ourselves.

Book a 20-min call β†’
Sam James and Matthew Morgan, Fresh Tech engineers, Ludlow
The Fresh Tech Team
Ludlow, SY8
We answer
By name. Not a bot.
We respond
Under 15 minutes.
We're local
Ludlow, since 2014.
We're certified
Cyber Essentials + MS Partner.
Our mission

Why we exist

Traditional IT support is usually slow, impersonal, or confusing. You raise a ticket, it goes into a queue, someone in a call centre picks it up eventually. Meanwhile your staff can't work.

We built Fresh Tech to do the opposite. Local engineers who know your setup, a phone that gets answered, pricing that doesn't have a "call us for a quote" footnote.

Our sweet spot is businesses with 5–50 staff in Shropshire, Herefordshire and the Welsh Borders. Big enough to need proper IT. Small enough to want a human relationship.

The team

Behind the mask

Hover a card to reveal the real people behind the IT. We're engineers first, but we enjoy a good pun.

Sam James, maskedSam James
Sam James
Founder & Director
Uptime Avenger
Matthew Morgan, maskedMatthew Morgan
Matthew Morgan
Senior Engineer
Network Whisperer
The origin story

How we got here

2014
Founded in Ludlow
Sam started Fresh Tech after watching local businesses get ignored by national IT firms with slow response times and no local knowledge. Initially break-fix support, turning up when things broke.
2017
Moved to managed services
Switched from break-fix to a subscription model: better for clients (predictable costs, things prevented not just fixed), better for us (we could plan ahead).
2020
Remote-first pivot
Within two weeks of the first lockdown, every client was securely working from home. Not one lost a working day.
2022
Cyber Essentials certified
Became certified practitioners and started helping clients achieve the accreditation, now a core part of what we offer.
2026
Twelve years in
Still locally owned, still based in Ludlow, still answering the phone ourselves. We're proud of that.
"

We built Fresh Tech to be the IT company we would want to hire. One that answers the phone, speaks plainly, and doesn't disappear when something goes wrong.

πŸ‘€
Sam James
Founder, Fresh Tech Β· Ludlow, 2014
πŸ›‘οΈ
Cyber Essentials Certified
NCSC-approved scheme
πŸ”·
Microsoft Partner
Cloud & productivity solutions
⭐
5.0 Google rating
42 verified reviews
πŸ“…
Since November 2014
12 years serving Shropshire
Next step

Ready to talk?

A 20-minute call is enough to tell you whether we're a good fit, and we'll tell you honestly if we're not.

No commitment. No sales script. Mon–Fri, 9am–5pm.
Alex
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