The cookie policy.
Last updated: June 2026
The short version
Our site works perfectly fine with zero cookies. We don't use them for advertising and we never sell your data. The only non-essential ones we'd like to set are anonymous analytics, and they only run if you say yes. You can change your mind any time using the button below.
What is a cookie?
A cookie is a tiny text file a website stores in your browser. Some are needed for a site to function; others help the owner understand how the site is used. Under UK law (PECR and the UK GDPR), anything that isn't strictly necessary needs your permission first, which is why you saw a banner.
Strictly necessary
These keep the site working and remember your privacy choice. They don't track you and can't be switched off.
ft-cookie-consent-v1Fresh Tech (this site) · Until you clear itAnalytics (optional, off until you allow it)
If you opt in, we use Google Analytics and Microsoft Clarity to see which pages are useful and where visitors run into trouble. The data is aggregated and anonymous; we use it purely to improve the site. Nothing loads until you consent.
_ga, _ga_*Google Analytics · Up to 2 years_gidGoogle Analytics · 24 hours_clck, _clskMicrosoft Clarity · Up to 1 yearChanging your mind
Hit the button below to reopen your cookie choices at any time. You can also block or delete cookies in your browser settings; every major browser lets you do this. Turning off analytics here also clears the related cookies from your device.
More detail
For how we handle personal data generally, see our privacy policy. Google and Microsoft also publish their own privacy information for the tools above.