Case Study: License Liberation for a Luxury Brand
When a prestigious UK-based national business in the luxury furniture and lighting sector approached us for IT support, they weren’t expecting a dramatic cost-saving discovery.
They were simply after reliable support and oversight—but Fresh Tech always goes above and beyond. As part of our due diligence, we reviewed their Google Workspace setup and uncovered some startling inefficiencies.
The Costly Truth Behind the Scenes
Our audit revealed:
- 76 out of 88 Google Workspace licences were in use.
- At least 10 active accounts belonged to former employees—no longer needed.
- They were subscribed to Google Workspace Business Plus (£18.40 per licence).
- In reality, Business Starter (£5.90 per licence) offered everything they required.
- The renewal was imminent, yet no one had been managing their licencing for some time—neither internally nor via their previous IT provider.
Enter Fresh Tech: Licence Optimisation Heroes
We stepped in with capes metaphorically on, applying our expert analysis to a situation others had overlooked. Our work included:
- Conducting a full licence usage report to show exactly who needed access and why.
- Highlighting redundant accounts and unused licences.
- Advising on a tier downgrade from Business Plus to Business Starter.
- Producing clear, insightful reports for senior management to make fast, informed decisions.
- Liaising directly with Google on the client’s behalf, navigating a complex downgrade process that otherwise would have involved a costly and time-delayed conversion to flexible billing before switching tiers.
- Confirming storage pooling would still meet the needs of their users under the new plan.
The Outcome: A Supercharged Saving
After implementing our recommendations, the client reduced their licence count to 65, downgraded their plan tier, and dramatically slashed costs.
- Old setup: 88 licences on Business Plus @ £18.40
- New setup: 65 licences on Business Starter @ £5.90
Annual saving: over £10,000
And here’s the twist—we’re not even a Google reseller. As Microsoft CSP partners, we could’ve walked away. But at Fresh Tech, our mission is to do what’s right for the client, every time.
The Client’s Reaction
They were astonished at how much they’d been overpaying—and relieved to finally have someone managing the licence estate proactively. Even though we don’t sell Google licences, they were thrilled to have us overseeing and optimising it for them.
This newfound trust has helped solidify our role as their strategic IT partner.
Could You Be Our Next Success Story?
Many businesses don’t realise they’re overspending until someone steps in with a fresh perspective. Whether it’s Google Workspace or Microsoft 365, our team is ready to uncover the hidden costs and streamline your estate.
Let’s find out what your IT could look like with a bit of superhero-level support.
