Fresh Tech logo
Sam, Director of Fresh Tech and his family

Hi! I'm Sam

The Founder of Fresh Tech. I’m Shropshire born and bred, and I've always loved computers.

From the moment I wake up with my (newly expanded) family I’m wondering what technology challenges our clients will be facing in the day ahead and how we can best put IT to work for them. Every day can be different which keeps things fresh. 

What technology challenges does your business face?

These Shropshire Businesses Love Our IT Support

Darren Forster
Sam is a great friend and a great computer technician.
Susi Williams
Sam is brilliant very helpful and knowledgeable. He helped not only choose a new laptop but also set it up correctly. Would recommend highly.
Stephen Jaques
We have been using Fresh PC's for several years now, the service is first class and very fast. They have built and installed our network and server set-up, and offer excellent and prompt support to our team whenever required, Fresh PC's realise that problems need to be solved/fixed quickly to ensure the business runs as smoothly as possible.
Simon warbrick
Great service. Recovered treasured photos and offered some good advice. Excellent value for money - thank you so much! Can't recommend this company highly enough. Will certainly be using them again in the future.
Iain Urquhart
These guys solve any computer issue I have both promptly and efficiently. Being an SME this is quality of service that is invaluable to me.
Barbara Nurse
quick and reliable response. Reassuring to know that difficulties can be overcome. Great pair to do business with
James Cox
Sam has done an amazing job building my gaming rig. Sorted out a few issues I was having and got it good to go in a very timely manner. Fairly priced and very professional. Definitely my first stop from now on whenever I'm in need of assistance with my computer. Recommend Sam's service to everyone.
Carol Gough
Always very helpful and prompt service.
Keith Munro
Sam was excellent. We bought in a laptop, which was refusing to boot up, to see if the data could be recovered before it was sent off for a warranty repair. We didn't hold out much hope as another IT chap, who knows his stuff, had already tried. But Sam managed to sort it. Great chap, great service. Will use again.

Our Core Service Layers

Tech Support Icon

Quality Helpdesk

Friendly and professional support. Here when you need us.

Data Security Icon

Data Security

Protecting your data from the threats of today and tomorrow. 

IT Strategy and Planning

Planning & Strategy

Plan ahead to avoid surprises so you can budget for future challenges.

Hardware Purchasing

Hardware Purchasing

Getting the right kit for the job is imperative for uptime and efficiency.

Brief History Of Fresh

Fresh PCs Consultancy was founded in Ludlow in 2014 by Sam James out of a need to see the local area thrive. Businesses need to fully grasp the benefits that technology can bring to the table to avoid being left behind. We have continued to grow and expand since. We rebranded as Fresh Tech to represent the variety of Business Tech we support. The word Fresh was chosen to embody our belief in staying up to date and providing a refreshing approach to IT.

Based in Ludlow, with a remote team, we can provide a flexible and efficient service to Businesses in the immediate and surrounding areas and even further afield. Adopting the latest technologies in remote support and remote monitoring and management, as well as on-site visits, technology review meetings and budget planning, Fresh Tech will be your port of call for Business IT and Technology partnership.

Meet the team



The Tech Guru: With a passion for all things tech, John is our go-to expert for troubleshooting and finding innovative solutions to IT challenges.



The Security Sentinel: Aaron’s expertise lies in safeguarding our clients’ data and systems from cyber threats. He stays up-to-date with the latest security practices to ensure peace of mind.



The Network Ninja: With his extensive knowledge of networking, Ian keeps our clients’ systems running smoothly and efficiently, minimizing downtime and maximizing productivity.



The Problem Solver: No IT challenge is too big for Marius. He thrives on finding creative solutions and resolving complex issues, helping our clients overcome any technological hurdle.



The Cloud Champion: Danny specializes in cloud solutions. He helps our clients harness the power of the cloud, enabling seamless data access, collaboration, and scalability for their businesses.


Sam M

The Customer Whisperer: With a friendly smile and exceptional communication skills, Sam ensures that our clients receive top-notch customer service and prompt assistance.



The Backup Guardian: Jack is our backup and disaster recovery expert. He implements robust backup strategies, ensuring our clients’ data is protected and can be quickly restored in case of any unforeseen events.



The Hardware Hero: Omar possesses deep knowledge of hardware components. From diagnosing hardware issues to recommending the best equipment, he ensures our clients have reliable and high-performing systems.



The Rapid Responder: Kevin is our dedicated team member who excels at providing quick and efficient assistance. With his exceptional responsiveness and ability to prioritize tasks, he ensures that our clients receive immediate support when they need it the most. 



The Implementation Specialist: Jay is our hands-on implementation specialist who brings IT projects to life. With his technical expertise and problem-solving skills, he oversees the deployment, configuration, and integration of systems, ensuring seamless project implementation for our clients.



The Solutions Engineer: Joe is a solutions-oriented professional who thrives on implementing innovative IT solutions for our clients’ unique needs. With his technical expertise and creative problem-solving skills, he designs and deploys tailored solutions that drive business growth and success.



The Software Installation Expert: Adam is our go-to professional for software setup and data transfers. With a knack for seamless installations, he ensures that our clients’ software applications are correctly configured and optimized for their specific needs.

Out Of Hours


The Night Owl: James is our dedicated IT support specialist who ensures assistance is available even after regular business hours. With his expertise and commitment, he provides round-the-clock support to our valued clients.

Out Of Hours


The Remote Guru: Daniel specializes in remote IT support, catering to our clients from his base in America. With his excellent remote troubleshooting skills, he resolves issues promptly and efficiently, no matter the distance.

Book 15 minutes to tell me about your business tech issues